The last time my team joined a company we became their top producer.
At Home Buisness - Portrait Of A Desperate Network Marketer
If you have an at home business such as a network marketing business then leads are your lifeblood.
One of the biggest killers in the industry is desperation. You know and may be guilty of it yourself. It's the desperate marketer syndrome. The person who fails to recognize the art of giving value, understanding prospect's needs and willing to say anything just to get the sale.
The desperate marketer syndrome is rife among at home business owners. It's hard enough attracting leads into your business without driving them away kicking and screaming.
Here's an example of a desperate marketer. He gets a lead and is due to speak with them on the phone. Now this first step is going to tell a prospect a lot about the person they're thinking of joining in business. And this is where most network marketers fluff it. Many suddenly get gripped by the desperate marketer syndrome.
They get into a lather about "what if this person doesn't join my business" or "are they a potential Diamond Director and what if I lose them."
And the phone converation will go something like this..."Hi Joan, my name's Ron and it's good to meet you." After the initial pleasantries the desperate marketer takes over. The conversation deterioates to something like this.
"I'm with company xyz and we are the best company in network marketing. Our products are life changing and will cure anything and boy, our compensation plan is the best. You'll make a fortune with company xyz and you can't fail because we do all the work for you. And if you don't join our company you'll be sorry because now is the time to get in blah, blah, blah..."
What's wrong with this picture. Right, there has been nothing asked about what the prospect wants, their needs, their pain and how they can reach their goals. The desperate marketer has launched into a sales pitch from the get go and it's been all about him.
The truth is, the company should never be mentioned unless the prospect specifically asks what it is. Never mention the products and never threaten the prospect with "if you don't join..."
Make this initial conversation and one's to follow all about the prospect. Give them information, training materials, educational resources. Show them you are genuinely interested in helping them achieve their goals. Show them you are someone who knows what you're talking about and more importantly, earn their trust first.
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