The last time my team joined a company we became their top producer.
MLM Based Opportunity - Why Pre-selling Is Vital In Network Marketing
Getting a prospect from the suspect stage to joining your MLM based opportunity requires much of the same principles you used to get them to make first contact.
Remember how you gave value to your prospect during the marketing phase without having ever spoken with them. Your website or blog will have been the conduit in connecting them with you and you will have provided great information about building a home business and pointed them to any number of resources.
You actually began training your prospect from the first time they came across your online property. Did you know this is all part of the pre-selling process. Pre-selling is something most network marketers don't practice. Most will ram the company and products down their prospect's throat without even listening to what they want or where they want to go.
In other words, most network marketers still make it all about them and not their prospect. Fatal mistake. Unless you are putting yourself in your prospect's shoes and getting inside their mentality then you can virtually kiss them goodbye as a member of your down line.
Pre-selling in your MLM based opportunity begins with your website or blog. It's the attraction marketing aspect and it's what leads a prospect to your front door. Remember, the training on your site is only the start and the value continues immediately they contact you.
This is when the pre-selling stage slips into overdrive. You need to ramp up their education. Provide them with free reports and more information and resources they can look at and utilize. Don't ever be afraid that your giving away stuff for free.
So why is pre-selling so important? Because it's you you're selling. As we've mentioned in the past, you're on trial with your prospect. They want to know if you have the know how to take them towards their goals. By educating and training them from the beginning you're demonstrating you're someone who knows what their talking about.
More importantly, you're someone they want to join in business because of this. Pre-selling done right will mean in most cases, a sales pitch will never be required. Now how powerful is that in building your MLM based opportunity.
Next...identifying your prospect's needs.
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