The last time my team joined a company we became their top producer.
Network Marketing Business - Targeting The Right Prospect Market
One of the major pitfalls for network marketers is knowing who their target market is.
A network marketing business is a long term proposition but unless you've done some due diligence and worked out exactly who it is you need to attract to your business then you'll be firing arrows at a blank wall. In other words, no target.
Hit and miss prospecting is rife in multi level marketing and is one of the reasons the industry has such a huge attrition rate. For example, many network marketers are taught that everyone is their prospect.
This is so damaging it bears repeating. Everyone is not your prospect. When you target people who have not expressed any interest in what you have to offer what do you think the chances are that they will be receptive to your offer. It won't be very good.
What happens most times is you'll get a rejection followed by another and another until you get to the stage where you can't handle anymore rejections and ultimately, the next step is, you'll quit. Hit and miss prospecting and rejection is the biggest killer in any network marketing business.
Most people don't handle being told "no, I'm not interested." After the first few rejections. they become timid and tentative.
So you need to identify your target market and then place your offer in front of them. Here are some questions you need to be asking yourself:
- What is my target market?
- What problems do they have and how can I solve them?
- What are they looking for and what are their desires and needs?
They are basic questions and one of the best ways you can discover what people want and what problems they have is to simply be the prospect yourself. After all, you have a network marketing business and were attracted to it because you wanted to find solutions to problems.
Once you identify what problems could be facing prospective prospects then you can base your marketing and promotions around them and begin attracting them into your sales funnel.
Next...attracting prospects into your network marketing business.
Looking for a Home Business Opportunity? Build one or more income streams using our sales force to close leads, our mentors to coach you to success and become a member of a great community of like minds people.
